The boss of Japan‘s biggest sex toy firm Tenga has told how he tries out every product they manufacture before they are let loose on the public.
Koichi Matsumoto, 56, has revealed that he once had to test an eye-popping 48 adult aides in a marathon session in his bedroom from midnight to 5am.
He told Japanese media that he only managed it because he “used medicine” to stop his interest from flagging.
Matsumoto confessed: “That was really hard to pull off.”
He explained: “One time we had 48 prototypes, and the staff said, ‘President Matsumoto, we want to decide on which five to put into production by tomorrow morning’.”
Matsumoto, the CEO of TENGA and President of the TENGA group, said: “At launch we had the five Standard CUP Series items.
“In the sex toy industry at the time, it was said that if you could sell 5,000 units of a product in its lifecycle, you had a hit.
“The TENGA products absolutely shattered those records, selling 1,000,000 units in its first year.”
Speaking about the design process, Matsumoto said: “For good product design, the most important thing is the thought and feeling; the soul you put into them.
“I wanted people not to feel embarrassed about their natural sexual needs, to make sexuality more positive, and for a product to help people feel that way.
“It was the culmination of these thoughts that led to this design, not the design leading the way.”
Tenga says on its website: “With products being sold in 69 countries around the world and over 90 million units shipped, TENGA is the leading manufacturer of sexual wellness products globally.”
